Under the sign of the “S” in a circle

As early as the beginning of the 20^th century, Semperit used the power of advertising to market its products. The legendary graphic designer Joseph Binder created the logo that is still part of the brand today. During the economic miracle years from 1950 onwards, Semperit became one of Austria’s best-known brands. As a sports sponsor, the company supported its own car rally and the Tour of Austria for many years. As Semperit transformed from a B2C to a B2B company, its approach to advertising also changed. A journey through the world of swimming and sports articles, tires, shoes, toys, gloves and technical rubber goods of all kinds.