Living Values. Creating Values.

What principles define our behaviour?

Respect for each other, the way we treat each other, and our accountability and responsibility for each other are not directly quantifiable economic factors for success. And yet the style of cooperation is decisive for the success of our company.

We want to base our daily actions on the following principles:

Confidence and Responsibility

Confidence and Responsibility

Trusting our peers to do their best leads to initiative and joint responsibility. And, people who trust us can generally also be trusted. Trust creates an atmosphere that overcomes fear and promotes courage, in which errors are tolerated and constructive criticism is possible.

Enjoying trust, however, must also be accompanied by a willingness to assume responsibility. This means making demands on oneself to utilise opportunities for action, to improve work processes and to suggest changes. Responsibility thus also includes self-motivation.

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Appreciation and Reliability

Appreciation and Reliability

Added value and appreciation are closely linked in working life and in business. The latter fosters the former. Appreciation comprises recognition of the employee as someone involved in the creation of our products and our success. It is the basis for good teamwork in which everyone profits from reliability and commitment. Reliability implies keeping commitments and verbal agreements. And commitment also means communicating honestly and objectively.

Reliable cooperation based on mutual trust also includes open and transparent dialogs with suppliers. Their perspectives and experience are often an “external suggestion scheme” and a valuable source of ideas and innovations.

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Initiative and Dedication

Initiative and Dedication

Entrepreneurial thinking and action are not a question of position. Individuals are considered entrepreneurs who recognise both opportunities as well as deficits in their direct working environment and take initiatives to make improvements. Everyone in a company is an entrepreneur who takes efficient and sustained action and who optimises the use of the company’s physical and financial assets. Resoluteness and courage are needed when it comes to leaving routine behind to venture into and “conquer” unknown territory. In the future, it will not be enough to simply do things right – we also have to do the right things.

People who are cost-minded and cautious in their work make a personal contribution to lowering our costs and improving our profit performance. By sharing information and bold communication, knowledge and know-how are exchanged. This is how resilient networks evolve that considerably improve the quality of our decisions and work processes. If we are willing to share insight and experience, the greatest synergies and best innovations emerge – and in the end, also lead to economic and social progress.

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Fairness and Loyalty

Fairness and Loyalty

It is easy to assess our expectations and readiness with regard to fairness and loyalty by imagining a new role for ourselves: Would we like to be our own boss, colleague, supplier or customer?

Fair conduct means not pursuing one’s own advantage at all costs. Fairness stands for honest and sincere dealings with each other. People who are fair don’t live at other people’s expense. They make a personal contribution to the success of the company: with discipline and commitment.

Loyalty demands and promotes identification with the company. It permits fair criticism and helps us accept failings and subordinate individual aims to the success of the whole. When in doubt, the future of the company always takes priority over the career of the individual. On the other hand, the company’s management is responsible for protecting the justified interests of the individual. Because loyalty is based on reciprocity. One can only expect as much loyalty as one is willing to give.

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Integrity and Honesty

Integrity and Honesty

Conduct that sticks to the rules – internal as well as external – is the basic prerequisite for all personal integrity and authority. The proven virtues of the “reputable and honest businessman” are not only based on rules, but also on the spirit of good will. This is why our maxim is to always weigh our own sense of right against the legitimate interests of colleagues, suppliers and customers.

An honest person remains true to personal principles, but always recognises and accepts the concerns of others. Ultimately, a person who is particularly credible and authentic sticks courageously to personal convictions, but is also able to abandon a standpoint when better arguments are presented. Realistic self-assessment and critical self-contemplation are thus a mark of strength.

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