The importance of digital marketing for industrial companies - How to integrate digital marketing into the Sempertrans business strategy on all global target markets?


    The way industries connect with their customers is changing. And if industries are changing, they risk getting left behind. Companies within the manufacturing industry must stay on top of the latest technological trends to keep their businesses productive and their customers happy, but they must also stay on top of the latest digital marketing trends in order to connect with customers. The purpose of this master thesis should be to explore how digital marketing and communications can contribute to the corporate growth of Sempertrans with the goal of increasing revenue and market penetration in the Sempertrans target markets worldwide. Give recommendations how to close the gap for Sempertrans. The goal is to develop a digital marketing communications strategy which could be realized in Sempertrans and define a customer journey as basis for successful digital marketing.

Key responsibilities

  • Identification of the key factors that lead to a successful digital marketing and communications strategy and analysis how to integrate it into the global Sempertrans business strategy
  • Overview of the digitalization-related trends and possibilities (methods, tools)
  • Assessment of our competitors’ digital strategies and also best practice from international companies in the production industry sector
  • Modelling of the Sempertrans customer experience journey
  • Developing a digital marketing strategy (brand positioning, supporting sales strategy, website, social media)
  • Performance marketing (SEO, analytics) and legal framework
  • Evaluation of needed resources and recommendations for the ideal content to raise global brand awareness and support market share goals


  • Master studies with emphasis on marketing/communications (Business Administration, Marketing, Communications) or
    master studies in Digital Marketing
  • International working experience (in production industry would be an advantage) in digital marketing/social media
  • Passionate about digitalization/social media
  • Experienced in creating content for social media
  • Native or fluent English


    1030 Vienna

Zeitraum: starting spring 2019

If you are interested in this position, then please upload your application documents (including CV and letter of interest) to:


Semperit AG Holding
Human Resources
Triester Bundesstraße 26
2632 Wimpassing